BKS 2020 - Spring/Summer Campaign

BKS Blues was meant to be an introductory campaign for the brand evolution of BAKERS to BKS. Using as inspiration the signature blue of the Bakers brand I was able to produce a campaign that carried continuity with a location perfect for the color scheme throughout the whole campaign.

Visuals provided for in-store, social media, and e-commerce. Launched during Spring and Summer 2020 with no retail bifold flyer due to COVID-19.

Photographed by Pascal Fontana.

Styled by Jessica Palm.

Hair & Make-Up by EmanuelMUA.

Modeled by Yoly Dee for Next Models and Tatiana Mercado for Element Models.

Burbu by BKS 2020

Holographic was a campaign designed for the 2020 shoe collaboration between radio/tv personality Angelique “Burbu” Burgos and BKS.

Using the holographic colors of the shoes as inspiration and given that we were in the midsts of a pandemic with limited options for locations, I developed a studio campaign. Visually stunning background done at an artistic setting with lighting and post production coloring for enhancement.

Set Design and Set Up by Frank Caballero and myself.

Photographed by Pascal Fontana.

Digital Retouching & Coloring by myself.

Styled by Claudia Madrid.

Hair & Make Up by Raiza Montes.

BKS 2021 - Spring/Summer Campaign

Coastal Distancing was a reverence to coming out from the ‘Pandemic Housing’ coop, retiring to the beach, and getting back some sense of normalcy.

All visuals provided for in-store signage, outdoor, social media, and e-commerce. Launched during Spring and Summer 2021 along with a printed letter-sized flyer included in local newspapers.

Location: Isabela, Puerto Rico @ Join-A-Join rental property

Photographed by Pascal Fontana.

Styled by Claudia Madrid.

Hair & Make-Up by Raiza Montes.

Modeled by Devin Fox and Tatiana Mercado for Element Models.

BKS 2019 - Fall/Winter Campaign

All visuals provided for in-store signage, outdoor, social media, and e-commerce. Launched during Fall and Winter of 2019 along with printed bi-folds to be included during the Holidays in local newspapers.

Location: Hacienda La Mocha; Adjuntas, Puerto Rico Photographed by Pascal Fontana Styled by Cristie Trigo Hair & Make-Up by EmanuelMUA Models: Tanya Romero and Tatiana Mercado, both for Element Models

An artistic collaboration between radio and tv personality Angelique “Burbu” Burgos and Bakers for an exclusive Summer collection.

Photographed by Pascal Fontana.

Styled by Claudia Madrid.

Hair & Make Up by Christopher Feliciano.

Bakers 2019 Spring/Summer

Studio campaign fashioned with a prop staircase built for showcasing the merchandise. Selected images where digitally enhanced post production with a wide variety of graphic flowers, foliage and golden details.

Art works for in-store and e-commerce visuals. Launched during Spring and Summer seasons with a retail bifold flyer for Mother’s Day sales.

Photographed by Pascal Fontana

Styled by Claudia Madrid

Hair & Make-Up by Ingrid M. Rivera

Model Yuanilie Alvarado of Element Models

Bakers 2018 Fall/Winter

An underground flirty foliage campaign that saw its leafs change colors from rose gold in Fall to silver white in the Winter season.

Art works and varied executions for store and e-commerce visuals. Launched during the Fall, Black Friday and Holiday season.

Photographed at El Almacén by HP Tavern in Santurce by Pascal Fontana.

Styled by Claudia Madrid.

Hair & Make Up by Gilbert González.

Models Vivianie Díaz & Lianne Rivera of Element Models.

Bakers Shoes 2016 Fall/Winter

A hybrid campaign of artsy and shiny featured during the Fall, Black Friday and Holiday season.

Photographed at Rumors in Loíza street by Pascal Fontana.

Styled by Mónica Perez Mirabal from the StyleLab.

Hair & Make Up by Ingrid Rivera.

Models Cenit Andujar and Beatriz Faisca.

La Favorita shoes 2009 Spring/Summer

A composite catalog to subtly reintroduce models and start giving personality to the La Favorita brand.

Photographed at La Concha Hotel by Pascal Fontana.

Styled by Cristie Trigo.

Hair & Make Up by the late Willie Rosado.

Model Gretchen Capó.

Bakers Shoes - 2018 Spring/Summer

Fresh, clean and fashioned at La Lavandería in calle Loíza, San Juan.

Photographed by Pascal Fontana.

Styled by Cristina Camayd.

Hair & Make Up by Ingrid M. Rivera.

Modeled by Dorayma Mercado and Alana Rodriguez for Element Models.

La Favorita Spring/Summer 2011

La Favorita catalog styled at a variety of locations around the St. Regis Bahía Beach Resort in Loíza, Puerto Rico.

Photographed by Pascal Fontana.

2009 Bakers Fall/Winter

On location at the salt dunes in the National Wildlife Refuge in Cabo Rojo, Puerto Rico.

Photographed by Pascal Fontana.

Make-up by the late Willie Rosado.

Styled by Jessica Palm.

Variety of Bakers Back to School retail campaigns produced and published during the late and end of each Summer.

Some experimental, always done in style, and keeping the product as the leading character.