Always Working
Currently serving as the creative art director for the Novus Group shoe conglomerate in Puerto Rico and their newly renovated BKS brand. That translates to running the whole enchilada from start to finish when it comes to their advertising campaigns and productions. I have also provided product design, insights and visual guidance to some of their other active brands Novus, La Favorita, Galería, Florsheim, and Naturalizer. I am also working on social media management, branding and other contract projects with local businesses and some labels in the US.
Added performance as the occasional freelance art director in DDB Latina, Puerto Rico.
Willing to travel for assignments. Will also gladly work on your creative requests remotely from my home based studio in Santurce, Puerto Rico.
Areas of Expertise
• Jedi knowledge of Adobe Creative Suite - Photoshop, Illustrator, InDesign, Lightroom, and Premiere Pro
• Copywriting, brainstorming, and concept creation
• Production and photoshoot veteran
• Artistry for prop design and product styling
• Mastery in color palettes, typography, infographics, user interface elements, icons
• Experience with designing all things digital and social media related: banners, posts, pages
• Skilled in conceptualizing video and editing footage for various lengths
• Exceptional reading and writing skills
• Languages: Spanish (native), English (native), Italian (basic), Sarcasm (timely)
CV / RESUME
Sparkling personality, energetic, well-mannered with a diverse background in education and worldliness exposure. I have an innate fascination for art, music, traveling, photography, history, fashion, food, wine, sailing, beach tennis and running.
Mind Nourishment
Domus Academy - Milano, Italia
January 2005- January 2006
Master of Interaction Design
Design/Concept/Thesis developments for Cassetti, Camper Shoes, Elica, Media Markt, and Fujitsu
Intermediate Italian language
Bradley University - Peoria, Illinois
August 1999 - May 2003
Bachelor's Degree in Science - Major in graphic design, minor in art history, and photography concentration
Scuola Lorenzo di Medici - Firenze, Italia
January 2002- May 2002
Bradley University's Semester Abroad Program
Studied graphic design, pinhole photography, art history, and Italian language
US Power Squadron Boating licensed skipper - DRNA & NASBLA Navigation License
Certified Spinning Instructor - Mad Dogg Athletics, Inc.
Awards
2015 Festival Cúspide - Silver award in Film Category
2015 Festival Cúspide - Bronze award in Film Category
2015 Festival Cúspide - Bronze award in Film Category | Overall Campaign