BKS 2020 - Spring/Summer Campaign

BKS Blues was meant to be an introductory campaign for the brand evolution of BAKERS to BKS. Using as inspiration the signature blue of the Bakers brand I was able to produce a campaign that carried continuity with a location perfect for the color scheme throughout the whole campaign.

Visuals provided for in-store, social media, and e-commerce. Launched during Spring and Summer 2020 with no retail bifold flyer due to COVID-19.

Photographed by Pascal Fontana.

Styled by Jessica Palm.

Hair & Make-Up by EmanuelMUA.

Modeled by Yoly Dee for Next Models and Tatiana Mercado for Element Models.